Do you consider publishing your B-to-B magazine digitally? Digital Magazine News recently published results from a comprehensive end-user study performed by Pernwell. The survey shows some pretty interesting highlights: First of all there is a clear pattern on adoption, when a title becomes available as a digital magazine. It ramps up pretty quickly and settles at a naturally level between 15-25 % of total circulation. Results are compared to a similar study made 4 years ago.