Publishers, search engine marketers and media consultants have shouted “content is king” in unison since the turn to digital media. The message can’t be neglected: your content is most important when spreading the word via online media. But the quality of the content doesn’t matter if your core target audience cannot get access to your publication. Dozens of digital media fail when it comes to direct access for a traditional end user, whose most qualified IT consultant is the neighbor’s teenage son.Read more