Heard about the thing called “recession” recently? I bet you have, thus you can’t avoid that topic on this blog either. However, where most recession stories are about giving notices or companies going bankrupt, we have a much brighter view on the situation. E-publishing is a great choice when it comes to achieve cost-efficiency in organizations. I am not just claiming so. I actually setup a report investigating why companies are turning to e-publishing during global downturn.Read more

Second last day of the year, but instead of looking over the shoulders in a year that has caused some severe turbulence in almost any business, it’s time to fly up and get the overview of what 2009 may bring to digital publishing. My crystal ball is just polished and it’s bullet proof :-) Justified spend The past quarter’s turbulence in the financial markets has huge impacts – especially for marketing budgets.Read more

B2B marketers sometimes forget that they are dealing with humans - not just businesses. As this quote from from Targetinfolabs states: We overlook the fact that we’re selling to people and not just to businesses.

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Worried about the greenhouse effect? Publishing online catalogs, magazines or other publications can actually leverage your own heal-the-world campaign. Not the Michael Jackson way, but in a way that eases both your wallet and your conscience. Afterall Zmags is neither Neverland or an environmental organization. We just happen to offer a solution which has some very eco-friendly side-effects.Read more

Another interesting entry from New Media Days.

This time the session focused particulary on the Danish newspaper industry and the overall internet strategies. Does the well-known omnibus stand a chance or will all news be brought by niche media?

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