With Chris Anderson’s long awaited book about the “Free” business model to be released very soon, some fresh interesting figures actually tells something else. A few years back analysts would have doomed any web-based media charging their users for access. Users got used to getting everything for free on the Internet. The business model consisting of a free stream of news focusing on getting high traffic in order to charge more for online ads has so far been online media’s most used attempt.

Forrester just announced some fresh figures proving an ongoing trend. Since the global downturn started more and more marketing dollars are placed on interactive media. The increased need for accountability and cost-efficiency is driving this process. Here are some interesting numbers from Forrester.

We invite you to join Zmags webinar series, which will take place on different dates during May. Whether you just entered the world of Interactive Collateral Management or you are already experiencing Zmags Publicator, a seat is available for you.

The Direct Marketing Association (DMA) reports that 62% of businesses use catalogs as their primary sales channel. The catalog remains one of top key marketing elements in the physical form and the Internet is used to support the sales effort.

The credit crunch is tough for the magazine publishers. Especially in US where over 50 titles have been closed down already in 2009. Europe is not struggling as much yet, but the market is in recession and lately FIPP's World Magazine Report forecasted ad markets to shrink one percent in 2009. Not alarming but a clear indicator that fighting for readers the regular way will not be easier.