Enabling readers to have easy access to share content is an important driver to increase awareness in the web 2.0 era. When readers of digital magazines, catalogs or marketing collateral find some interesting content, you can do yourself a big favor by helping them to share content on their favorite social network. A lot of readers are doing so every day, when reading Zmags. We looked into some data and found these trends:

Digital issues are often criticized for being nothing more than a flash site with a page turning effect. And if you are looking at how a typical digital issue looked just a year or two back that would probably be the case. However, a fast growing trend towards more interactive and richer publications is in the market. There has been a switch from seeing animations or videos as pure eye-candy to the current state where rich media can actually add value.

Digital issues drive targeted traffic

Is what you are reading contributing to a Hazardous Environment?
Most people who purchase magazines and receive a mailbox full of advertising & promotion materials in all shapes and sizes may not be thinking about these traditional forms of communication in terms of how environmentally conscious it is or is not. There has been a digital revolution, as digital technology has evolved considerably over the past decade, and with all the pollution that has been brought about by other forms of recent technology, we ought to consider the increasing use of the digital edition.

Facebook, LinkedIn, Twitter… You’ve for sure heard about it, and most probably you use one or more of these well-known social networks – for private, for business or for both.

A research made by Posten, the Swedish National Postal Service, on Scandinavian eCommerce trends show that 21 percent of all Scandinavians buys goods or services online on a regular basis. This is the highest adoption rate within the European Union.