B2B marketers sometimes forget that they are dealing with humans - not just businesses. As this quote from from Targetinfolabs states: We overlook the fact that we’re selling to people and not just to businesses.

Not only do we need to convince buyers on the business merits but also make a human connection – very much as we do with consumers. The post has some pretty interesting points on the B2B sales process and how it can be spiced up with interactive documents. Enjoy!