Lauritz.com - Nordic pioneers in online auctions – just announced a record sale on their deLuxe Catalogue Auctions series. Not only did the total sales exceed the estimates with 0.5 million EUR, the exclusive catalogue was accessible online with some additional advantages. The online catalogue contains a full description of unique pieces of art, design and antiques available on the online auction at Lauritz.com. Each offered piece has its own page, description and a lot number. Every single lot number is unique and by use of the Auto Links add-on, the online catalogue is mapped to lauritz.com. In other words: The customer can simply browse through the catalogue and click on the highlighted item if s/he wants to bid on a particular item. In fact 49 % of all readers decided to click a link in the online catalogue. These very interested visitors count as another revenue source generating extra bids and – ultimately - extra revenue. The deLuxe Catalogue presents the high-end series of Lauritz.com. Volume is generated from more common items, so the deluxe catalogue auctions are basically skimming the cream. Because of the narrow focus, online catalogues are not generating any remarkable additional traffic to their website, but online catalogues make auction customers more loyal and keep their attention longer. For Lauritz.com this again means extra bids.

Increased traffic from search engines

A positive side effect of presenting auction catalogues online is the additional traffic accumulating from search engines. Online catalogues are only presented about 14 days before the auction ends, so the impacts from search engines are minimal during that period. But once the auction has ended the search engines takes over; the content of the catalogue is packed with precise and rare item names, which overall are keywords with lots of daily searches. One of Lauritz.com’s first online catalogues has generated another 1078 visits and serves as an extra window for exposure to their website. Extra traffic, free of charge and without any efforts, yes please!