Forrester just announced some fresh figures proving an ongoing trend. Since the global downturn started more and more marketing dollars are placed on interactive media. The increased need for accountability and cost-efficiency is driving this process. Here are some interesting numbers from Forrester.

According to the graph below 60 percent of the respondents say that the increased focus on marketing will shift money away from traditional marketing – primarily direct mail and print ads. But if we look closer to the numbers, only 7 % says that they will actually NOT increase their interactive marketing budgets.

Positive news for any digital magazine or newspaper publisher - There is purchasing power out there, if you got the interactive content and ads answering your readers’ needs.