The Direct Marketing Association (DMA) reports that 62% of businesses use catalogs as their primary sales channel. The catalog remains one of top key marketing elements in the physical form and the Internet is used to support the sales effort.
Zmags helps marketers and catalog specialists to migrate the physical catalog to a digital edition. Where most vendors just offer page flipping catalogs, Zmags lifts the digital catalog into an interactive shopping experience. Utilizing the many options for either placing links or rich media directly on items in the catalog or integrate a shopping cart with the digital catalog, retail catalogers can decrease the clicks to sales and turn readers into customers.

DMA’s recent survey revealed the following information on catalogs that will be useful for sales and marketing activities:
“Most of our respondents continue to use catalogs as their dominant or secondary channel of marketing and sales.”

“And our data suggests a consensus among successful marketers that there are consistent and integrated standards across all channels, as virtually all use some form of Internet marketing to supplement their catalog channel.”

Catalogers who use Zmags solutions to manage their interactive collateral - such as catalogs - benefit in various ways. Please have a look at how Swiss ski manufacturer Stöckli managed to increase total readership by 80 % while lowering costs for print and distribution dramatically.