We came across a comprehensive review of various interactive publication tools. The study was conducted by the Institute of Digital Learning at the University of Wales, Newport, and they had spent a significant amount ot time evaluating some of the many tools in the market. In fact, this is one of the deepest reviews I’ve seen so far.

Here are some excerpts from their review of Zmags:

Zmags is currently working on expanding our mobile capabilities, bringing Zmags publications to the iPad, the iPhone and Android phones. Here’s our take on the new Apple iPad.

Apple has unveiled their long-awaited tablet, the iPad. While this new device holds many promises for innovative magazine publishers, it’s important to keep an eye on what market Apple is targeting with the iPad.

 eBook reader or netbook?

Today, companies are trending towards allocating more resources to online channels, where measuring ROI is far more precise than print advertising or other branding-related activities. When you publish an online version, this is the same move that your magazine will take. Your advertisers now need to look in their online budget instead of their print ad budget. 

Online magazine publishers offer something that Google does not

Most marketers and publishers are familiar with the word “traffic”. When running a website, traffic is key and probably one of the most important metrics to measure the success of website strategy. But did you ever analyze where your website traffic comes from, where the most congested areas are, and where the roadblocks are? And if you did, what tools did you use to direct traffic to the areas that ultimately drive revenue to your business?

The term "online magazine" has many meanings. New technologies continuously arrive and improve the media, but it has caused the term “online magazine” to become flux. When asked “What is an online magazine anyway?”, some people still refer to a basic html-based version (also known as an ezine), others refer to a flash-based issue with page flip effect, and some do not have a clue about the terminology.