A great way to expand awareness about current offers is to use a wish list inside a digital edition. Not only is it a simple way to create interactive features in order to increase the time readers spend perusing your digital edition, the viral power is an underestimated channel to reach out to new potential customers.

Digital editions going viral with text messages

Within the digital publishing industry, there has been a lot of buzz recently about e-readers. Amazon Kindle and the Sony Reader have been in the market for quite some time, and now rumors speak of Apple entering the market as well.


Will this be the beginning of the end to the popular flash publication format that Zmags are delivering?

No company lives on an island. Especially not when working in the IT business, where continuous product development most often is the core of the business and the driver for company expansion. The feedback and level of satisfaction from your customers is your compass when planning what should be the future characteristics of your products and services.

According to BPA Worldwide, who ranks and measures readership of all members, more print publishers find value in digital editions. The total count of BPA members reporting digital copies rose 18.2% to 338 in June 2009 - compared to 286 a year earlier in June 2008. This is a clear indication that more and more publishers are embracing the value of digital editions of their print properties.

At Zmags we have just launched our new website. We hope that you will like it and that you find inspiration in the many customer examples and case stories.

Why we changed it, you ask? It’s the old tale of the shoemaker’s children wearing worn out shoes.
As a provider of online services you have to be in the front row and give your audience a good impression at first sight. So our ambition has been to create a website that reflects the same high quality as our SaaS solution for Interactive Collateral Management.